May 2011: IDS a big success!
Nova’s extensive range of dental instruments were on show at IDS 2011 in Cologne, the 34th International Dental Show.
The world’s leading dental trade fair saw a 9% increase in visitor numbers to around 115,000 – a fact that was borne out by the masses of visitors who made a point of visiting the Nova stand, where our team demonstrated our latest hand instruments for dental practices and laboratories, and answered an exhaustive list of questions.
One of the major themes of this year’s IDS was products offering improvements in preventative care, diagnostics and dental treatment – an area in which Nova is particularly specialised. Our highly engineered diagnostic, endodontic and periodontal instrument ranges drew particular interest.
“It’s no exaggeration to say that we have been rushed off our feet,” said Mark Sanderson, Nova Business Development Manager. “We have been able to catch up with several of our dealers and distributors from around the world; on top of that I have been speaking to a number of new contacts who are keen to join the Nova dealer network.”